In the perfect world of synergy and cross promotion or should we say “cross pollination” the Burpee Seed Company, founded in 1876 has agreed to sponsor the American leg of Iggy’s tour. “I love flowers, I love seeds” said Iggy and “I Love Money and Burpee has agreed to give me a lot of it.”  “My music is about planting a musical seed and watching it grow as it brings beauty to the world and it’s the same with Burpee”. “I think flowers are….um…you know…pretty….like me”  To celebrate the sponsorship the company has created and will market a special seed named and designed exclusively for the “Fancy” hit maker. Burpee will also be presenting her first TV special “Iggy without a Z” to air in the fall on CBS.

The Mendel lab branch of Burpee says that in order to create the Iggy Azalea they have taken aspects of many other flowers and grafted their DNA together to create this amalgam. In this way it will look familiar but you can’t quite discern it’s provenance. Although it is an annual and will only bloom once, it will get very big before it goes away. You’ll be seeing the Iggy Azalea everywhere and then like today, it will suddenly be gone. Sounds magical to us! Go Iggy!