Thanks to the horrific photos of broken wine bottles, journalists all over the world are dropping their current stories and heading to Napa. Interviewing a local vineyard owner in his shop Ana commented “It’s heartbreaking to see that image, especially if you are a wine lover.” This was enough to get the media guzzlers of the grape to board planes and head for ground zero.

Reporters and anchors evacuated Iraq, Israel, the Texas border and even Ferguson as fast as they could to fly to northern California after Governor Jerry Brown declared a state of emergency. Brian Williams at JFK was heard to exclaim, “This is awful! We’re talking Pinot Grigio!!!”