“People want answers as fast a possible, even if we don’t have them,” explained Jeff Zucker president of CNN, “and it is our job to give them answers, so speculative news gathering is definitely the way to go. And we don’t just stop there with answers, we also ask questions…..what ifs and who knews?” Executives have realized news isn’t always about something that has happened. It is also about something that might happen or even, may have happened but no one has seen it just yet. Over at Fox News Prez Roger Ailes added,” We have 24 hours a day to fill and reporters have deadlines. We had to give them the freedom of “Wild Speculation” or we would never be able to stay on the air. For example, right now nobody knows where Kim Jong Un is. There are so many possibilities and we let you know what they are. Or who will contract Ebola next? We let you know that it could be anybody, even you! We wake you up to the reality that even though you watch bad stuff happen to other people, at any moment it could happen to you or someone you love. That is the personal touch of Wild Speculative News!”