Turns out that the news sources that post stories on Google News Feed have a set of principles that all news writers must follow in order to be considered for the feed. “It is not enough anymore to simply just report,” said one Google news exec. “That’s lazy writing! We believe you must give the reader a feeling that he or she has had an experience, yet leaves them quizzical with a thirst to know even more. We know there are many sides to a story and if we can embellish, blur and heighten the impact of them, that is our mission. These seven precepts are guaranteed to make a reader feel they learned something important and yet are still not sure what that is or exactly how important it may be. They will continue to come back for updates and search the Internet to find the answers they seek. The more they search, the more information they receive, the more clicks we get. It’s a win-win-win!” Most contributors agree that these are very helpful guideposts for them, in addition to the new journalist’s golden rule. Never reread, rewrite, reword or rethink.