“People should be able to shop fearlessly on the first day of the Christmas Season,” says Allstate rep, Carol Ingon. “They shouldn’t have to worry about getting a black eye, or a broken arm, or even a concussion, fighting with other shoppers for the latest toys and tech gear, without some recompense. So if it should happen, we want them to know, we’ll take care of them! The sales that start the season, always bring out the worst in bargain hunters, and many injuries have sidelined people for the remainder of the holidays. Many don’t have enough money to pay both their medical deductibles and for the toys their little ones were hoping for. Now, Allstate will be providing the kind of holiday cheer, comfort and support everyone could use, to kick off this happy season of joy and love. For a relatively low premium, shoppers can expect to be covered for a variety of injuries beginning Thanksgiving evening at 7PM and continuing throughout Black Friday, ending at 12 Midnight. Happy Holidays to Us All!” exclaimed Ms Ingon, “Charge!”

Many other companies are expected to follow Allstate’s lead in providing insurance coverage, for those injured or otherwise incapacitated as a result of Black Friday altercations. For absolutely no further information whatsoever, go to Allstate.com/BlackFriday/Idiots//