In what many recording companies are calling the future of music marketing, artists are agreeing to sell their wares door to door. Industry bigwig, Jimmy Iovine, explained the reality of the new business model. “We can only place a song in so many movies and top selling lists without actually selling any product. If performers want people to buy tickets to their expensive concerts they must convince them that they are popular.” It seems that consumers have actually begun asking each other if they bought a particular artist’s album and they are getting the real answer to the question, “Who is purchasing this crap? And that answer has shaken up the industry. Jimmy says, “First Lana will be pounding the pavement and knocking on your door but she’ll soon be followed by J-Lo, Britney, Demi, Kesha, Meghan, and 2 or 3 boy bands.