Even people who admit to enjoying watching paint dry, have failed to be captivated by the saga of Amanda Bynes. The former Nickelodean star has attempted to follow the Lindsay Lohan playbook for child star turns bad girl, with arrests, sexy Maxim pictorials and bizarre behavior on both coasts, but to no avail. It seems America is not buying it and in fact, recent polls show that of the 17% who recognize her name 94% are bored by her behavior. “It’s just flat out crazy,” said one respondent, “there’s no ups and downs, no nuance. It’s like she’s doing this on her own without an agency to coordinate it properly.” Most Public Relations professionals agree that train wreck rubberneckers like to see their attention seekers, walk to the edge and then pull it back at the last second keeping the tension and interest building. Plus it really helps, (although not always necessary) if before you start this kind of campaign, you firmly establish who you were to begin with.
